Rebranding work for Vito, a boutique brand consultancy that focuses on the retail industry. Vito is an Italian name that is derived from the Latin word “vita”, meaning “life”. Undeniable, the pandemic has accelerated the transformation of retail  businesses from traditional to digital. In the near future, virtual shopping will be the new exploration in the market where people can have a shopping experience similar to a physical store without going out.

Vito sees it as an opportunity rather than a threat and they believe effective branding and beautiful design should be accessible to everyone. By combining the use of the latest technology, their services help to showcase the products of customers and merchants through a platform that is easy for people to reach.